About Us

Parenthood brings with it some of the highest highs and lowest lows. It can be hard, fun, messy, hilarious and lovely. It can also feel like we're constantly comparing or competing with other parents. Even if we don't admit it.

Apparent Apparel designs are meant to strip all of that away and bring parents together through humbling truths and relatable humor. 

Most of us modern, new wave parents seem to agree on one thing: We want to make the world a better, healthier and more inclusive place for our children.

By shopping at Apparent Apparel you can always trust you're making a responsible purchasing decision and supporting a small business that strives to bring out the best in parents.

Our designs are printed on Bella+Canvas apparel, known for their ethical and eco-friendly manufacturing processes. As well as their dedication to quality and comfort.